Division BMX was asked to participate in a television commercial for the Wisconsin Department of Transportation for their “anti-drinking and driving” campaign. The commercial will play in Wisconsin during sports and other popular programs so expect to get it drilled into your head that Division Doesn’t drink and drive.

This is a shot of the cast and crew. Not pictured is Alex and Kyle but check out their blog Gamble BMX for their perspective of the day. Good looking crew I might add!

Oh the things they made Rollie do. A Go Pro camera has never seen angles like the ones he laid down. That equipment weighed as much as the entire bike. Rollie worked through it and hopefully they use the shots.

It was unreal hot and of course most of the shoot was done outside. Repeating yourself and your tricks a plethora of times can take its toll on anyone but in the end, we wrapped way before scheduled and got ready for the Brady Street Festival shows!